HBC

In this overly complicated and pressuring world lies Haebangchon, or HBC. Perched on a hill in Seoul, it is a neighborhood where people know and support each other, live close to music, embrace a simple lifestyle, and feel free, surrounded by bars, cafes, and restaurants. This animated music video captures the sweetness of a day in HBC as a living sketchbook, where characters interact with the frame, reshape backgrounds to suit their needs, leap from one frame to another, and bend gravity to their whim. The frames connect, overlap, and surprise, revealing the playful energy of HBC and turning everyday streets into a living, breathing world of imagination.

Léon Moh-Cah is a French 2D animator and sketch artist, interested in the beauty of every day life. After two BAs in Paris studying graphic design and animation, she moved to London and entered the Animation Master of the Royal College of Art. Her practice, mixing digital and traditional techniques, uses daily observation and travels as a main source of inspiration. Her films have been screened at many festivals across the world and won many awards.